S.W.O.T. Analysis
Complete the fields below for any major decision. This information will help you outline goals and strategies for your business and marketing efforts.
Strengths
- What are we best at?
- What unique advantages do we have?
- What do others see as our strengths?
Weaknesses
- Where can we improve?
- What are we criticized for?
- What disadvantages do we face?
Opportunities
- What market trends can we leverage?
- Are there new technologies we can use?
- What new markets can we explore?
Threats
- Who are our main competitors?
- What obstacles do we face?
- Are there market changes that threaten us?